A - H Glossary of College Terms

A - H Glossary of College Terms By term: A - H | I - R | S - Z College Terms: A - H Academic Probation: If your grades fall below a certain level, your campus may place you on academic probation. This traditionally means that you need to raise your GPA or face the possibility of being removed from your school for academic reasons. Adjunct Professor: A professor who is usually part-time or not on campus with a long-term contract (and, consequently, not eligible for tenure). Alumna: Female graduate or former student. Alumnae: Female graduates or former students. Alumni: Male graduates or both male and female graduates. Alumnus: Male graduate or former student. Area Coordinator (AC): This person usually oversees an area of your residence hall, or an area of your campus. They have more responsibility, and may sometimes supervise, Resident Advisers (RAs). Area Director (AD): This is usually just another title for an Area Coordinator (AC). Board of Directors/Board of Trustees: Most colleges have a board that oversees all parts of the campus. Traditionally, the board hire s (and possibly fires) a president; manages the college or university’s finances; and is responsible for all major policy decisions. Many college and university boards comprise alumni, faculty, staff, community leaders, and (sometimes) students. Board of Regents: Similar to how a Board of Trustees oversees a single college or university, a Board of Regents traditionally oversees a state system of public colleges or universities. College: In contrast to a university, a college traditionally only offers undergraduate degrees and programs. (There are, of course, some exceptions to this definition.) Commencement: Usually another name for graduation. Convocation: On some campuses, each year starts with a convocation ceremony where the new class is officially welcomed and the academic year formally begins. Dean: A Dean is someone traditionally in charge of a major area of a college. For example, there may be a Dean of Students, a Dean of the Faculty, and a Dean of Arts Sciences. Discipline: On a college campus, a discipline is often synonymous with a major. It usually refers to a field of study. (Of course, if you are charged with violating campus or community rules, you may be required to have a disciplinary hearing†¦and t hat definition is more traditional!) Discourse: A conversation, exchange of words, or dialogue, usually incorporating a wide range of views and opinions. Faculty: The faculty, or a faculty member, is generally anyone who teaches at the college. FAFSA: The Free Application for Federal Student Aid. This form is required for any student who wants to be considered for federal aid of any kind. Make sure you get your form in by the deadline! Fees: Fees can be charged for anything from seeing a doctor in the campus health center to returning your library books late. Additionally, you may see something listed as student fees, which cover some student services that the school provides and/or may be the basis for the student government budget. Financial Aid: Anything related to the way you are paying for school. Loans, scholarships, grants, work awards, and any other resource you use are all considered part of your financial aid. Graduate Assistant/Graduate Adviser (GA): A GA is often the same thing as a Graduate Student Instruc tor (GSI). Graduate Instructor (GI): A GI is often the same thing as a Graduate Student Instructor (GSI). Graduate Student Instructor (GSI): A GSI is often a graduate student who helps out in your classes. They made grade papers, lead seminar discussions, and sometimes teach classes. Grants: Similar to scholarships in that you dont need to pay them back. Some grants may be connected to your course of study or allow you to do research while still having your financial needs taken care of. (For example, you may earn a grant to cover your room and board while you do summer research with a professor.) Hall Coordinator (HC): A hall coordinator is typically in charge of your entire hall and oversees Resident Advisers (RAs). Hall Council (HC): A Hall Council is a small governing body that serves as a student voice and helps make decisions and plan programs for your hall community; frequently the same thing as a Residence Council. Hall Director (HD): Hall Directors are often the same things as Hall Co ordinators (HCs).

How to Write Content Both Humans and Search Engines Love

How to Write Content Both Humans and Search Engines Love I’m a big fan of Google. That means that every single word that I write has the â€Å"mumbo jumbo† that appeals to search engines. In other words, each post that I write has at least some sort of keyword analysis to it. For example, this post itself is based around keywords like how to write for search engines and content writing. But, that’s not all. I’ll let you in on a little secret. I’m a fan of writing for humans too. Why? Because even if you get ranked at the top, at the end of the day, Google doesn’t pay you, nor do they subscribe to your website. Humans do. That being said, it is an age long debate between SEOs  who you should really write for: search engines, or humans? Well, today, I’m going to show you how you can actually do both. In this post, I’ll share with you a little about the history behind the conflict between search engines and humans, why there has been so much debate going on around it. I will also go super in depth into how, by the end of reading this post, you can have a good idea of how to write content that both search engines and humans love. Let’s begin! Download Your Free SEO Content Template and Guide Bundle Creating the best content possible that achieves high search engine rankings and inspires readers to click isnt easy. That is, of course, unless you have these 12 free downloadable resources. Apply the advice youll get in this post with these free templates and guides: On-Page SEO Checklist SEO Content Strategy Guide Latent Semantic Indexing Infographic Best Time to Publish Blog Posts Guide Keyword Research Template SEO Rank Tracking Template Blog Post Outline Template Blog Post Writing Checklist Catchy Blog Title Infographic How to Write a Blog Post Template Emotional Power Words Tear Sheet Content Calendar Excel Template How This Post is Written I was originally going to write this post in the manner of a listicle, when I decided that â€Å"’s readers don’t need this! They don’t need another list telling them what to do!† And that’s true. The Internet’s already full of this stuff. That got me the idea of writing this post to be as actionable as possible. At every step of the way, I will be listing down particular steps that you can take, and apply immediately to your own blog. Recommended Reading: How to Boost Traffic With 34 Important SEO Tips You Need to Know (+ Free Kit) The Ultimate Blog Writing Process to Create Killer Posts How to Make an SEO Content Strategy That Will Improve Your #1-3 Results By 248% The Test Bed In order for us to understand this post in detail, we’ll have to use a standard post for our study. In this case, we’ll be using my post on LinkedIn profiles: The Debate Between Search Engines and Humans If you want to understand the debate between Search Engines and Humans, first you’ll have to understand how different these two beings analyze the same chunk of text. For this case study, let’s use the best search engine word reader that every WordPress owner knows and love: the YOAST analyser. Should you write for search engines, or for humans? The answer: both.Your SEO Best Friend, The YOAST Analyzer The Yoast Analyzer is a plugin  that you can install easily from the WordPress Repository, and is totally free (though it comes with paid upgrades that you really don’t need). Downloading Yoast Installing Yoast is pretty straightforward. First, you’d want to go to Plugins on your WordPress Dashboard. Click on it. Then, click on Add new on the top left-hand corner. Next, on the left-hand corner of the screen, you should see a box that looks like this: Type in Yoast, and you should see the following option at the bottom: Click on the blue install button (my button says active because it has already been installed). Accessing Yoast To access the Yoast analyser, simply click on Posts on the left hand side of your WordPress Dashboard: Next, choose a post that you’re working on: Then, inside the Edit Post section, scroll down to the bottom, and you’ll see the Yoast Plugin. The Yoast Analyzer displays key SEO information on your post that looks something like this: Here’s what the colors mean: Orange: Meh†¦Your content is good...but not that good Green: Yay! Red: Change it. NOW. Here's how to make the most out of @yoast for your #WordPress blogAnalyzing your Content for Search Engine-Friendliness The first thing we have to understand in order to create search engine friendly words, is to understand that how Yoast breaks down your post. In this section, you will learn all about the different ranking points that Yoast identifies after years of being in the industry as the top plugin for SEO. Step 1: Enter Your Focus Keyword The focus keyword is what the Yoast plugin operates around with. It’s this section that helps Yoast to analyze your post, and give you all the useful information that you saw in the screenshot above. Naturally, it’s also the first step that you should take when you use this plugin to analyze your text for search engine friendliness. Now, you try it: Select a keyword that you want to rank for, depending on the topic that you’ve earlier decided. For example, in the case of my LinkedIn profile post, I naturally chose to rank for the keywords Linkedin profile. If you’re just starting with writing a blog, you might want to consider using long tail keywords (3 or more words as your focus keyword), but for the sake of this tutorial, we will just keep things basic. Once you’ve decided on the keyword that you want to rank for, input your keyword into the focus keyword section, and wait, as YOAST analyses your text, and churns out your report. Step 2: Keep Your Slug Short and to the Point Simply speaking, the slug is simply the end phrase that your post URL ends with. For example, this is the slug of my LinkedIn article: Take note that the slug cannot contain stop words, which we will cover in Step 3. Take note that the slug should be short, concise, and should not contain irrelevant information in regards to your keyword. If you’re wondering what irrelevant information looks like, it might include the following: The date of your post The category of your blog The time that you posted One general rule of thumb that you can steal from me is to simply use the objective of your article and effect that it brings for the user. For the sake of helping you to understand what objective and effect is, here’s a deeper explanation: Objective: What is the purpose of the article? What is the article based around? Effect: What end goal or effect does it bring the user? What benefits can the user expect out of the article? The first step is to go your headline, and identify what your objective and effect is. For example, going back to my LinkedIn article, my post title looks like this: As you can see, I’ve identified the objectives and the effect of the LinkedIn post, which then gives me a starting point for my slug. In this case, my objectives and effect look something like this: Objective: LinkedIn profiles. Obviously, since the entire article is dedicated to talking about LinkedIn profiles, this part is a no-brainer. Effect: Simple steps. It’s a list of simple things that readers can do to get their desired effect. Converts. What’s the point of writing up a LinkedIn profile if it doesn’t convert? This is a sure winner. When you piece together the Effect and Objective of your title, it becomes super easy for you to come up with a decent slug. Here are some examples that I came up with for my post: Powerful-linkedin-profile Highly-converting-linkedin-profile Simple-steps-linkedin-profile-converts As you can see, I chose the first one, because I felt that it was more direct, to the point, and more importantly, search engine friendly for that particular keyword. Now that you understand what a slug is, it's time to understand what stop words are. Quick #SEO tip: make your slugs search engine-friendly.Step 3: Inbound and Outbound links Links are at the heart of the internet. They help search engines understand website, and they also help humans to better reach and access information. In other words, every time you create a blog post, be sure to do your linking correctly, if you want both search engines and humans to love it. Links consists of two types: inbound and outbound. Inbound Links Inbound links are links that pointing internally within your site, and are also known as internal links. In other words, these are links that you point out to the other pages in your website. For example, if I were to do a post on content marketing, and the work that I have done as a Content Marketing Consultant, I could include a simple line in my post that says â€Å"after being in the Content Marketing field for 6 years...† I could then point a link from the sentence to a page where I talk more about my Consulting career, and how I can help my clients. Internal links help search engines to better understand where all the information is connected together, and how your site functions. This means that from a technical standpoint, it’s a bonus for the search engines, because they don’t have to run into walls every time they crawl your site. Also, internal links help your audience to stay on your site longer, because you are hopefully pointing them elsewhere with relevant information, which then helps them to understand what you do, and what your site is about. Needless to say, your bounce rate (the percentage of people who leave your site without any engagement with it) decreases because your visitors are now staying longer on your site, because they're more engaged with your content. For example, at Contentrific, I found that by increasing the number of internal links to my site by five, I found out that my bounce rate actually decreased by roughly 7%, which is not too bad for a start. How can adding internal links help decrease bounce rates?Outbound Links On the other hand, external links are links that are actually pointing out from your site. In other words, they are links that point search engines from your site to other websites. To really understand external links, it's best to use an example. Imagine that you have a new shoe company in town. You’re trying to tell the town hall to put up advertisements on their noticeboards, so that you can advertise your town. But imagine the town hall doesn’t really understand what you’re saying. â€Å"Is it an apparel shop?† â€Å"Do you sell food there?† Frustrated, you come up with a brilliant reference for them: â€Å"My shop is like a Nike of this town.† Now imagine the collective sigh that the town office gives you, when they finally understand it. If you haven’t guessed it yet, the town hall was Google in my example, and your shop was your website. By externally linking out to other authority sites like Nike (assuming your site sells shoes and sports apparel), it helps search engines like Google to better understand your site by referring your content and pointing them towards authority sites that have already been ranked highly. For example, if I were to do a post on content marketing, I’d make it a point to link out to other   learning resources on authoritative sites like Content Marketing Institute, Copyblogger, and any other sites that have been around for awhile. Think of Google as a learning baby,  and your objective is to teach this baby how to associate red with danger, green with go, and so on. Although it might not seem like a lot, these changes do contribute to an increased ranking when it all adds up. Don't worry that you might be pointing to your competitors, because in due time, you'll just rub the authority that they have, establishing yourself as the main voice in your industry as well. Step 4: Length of Text The length of your blog post plays a significant role in getting your posts to rank. Long-form blog posts are also increasingly becoming the most popular form of content of choice, because of the changes in Google’s algorithm in the recent years. So what exactly is long-form content? To put it simply, you can assume that you’re writing long form content when your blog posts go beyond 1,500 words. You’re writing long form content when your blog posts go beyond 1,500 wordsMy personal recommendation is to write content that goes above 2,500 words, since it has been proven extensively that this form of content is the ideal type of content that gets the most number of social shares and engagements  (assuming you don't have time to write mega posts of 8,000 words like I do). At every step of the way, you want to make sure that the content that you put out is not just there so that you can hit the word count, but actively works to elaborate and reinforce your main point. For example, if you're writing a post on LinkedIn profiles, you'd want to write extensively on the different aspects of a LinkedIn profile, instead of just the usual â€Å"create an account on LinkedIn and start filling it up†. A good start point for elaborating on your main topic is to find related topics and subtopics to write about. The key point is to fill up the meat of your content, so that it becomes an impressive hamburger that your readers will boast about to their friends. Step 5: Keyword Density Keyword density is simply technical jargon which basically means the number of times that particular Focus keyword appears in your content. For example, if my focus keyword is "linkedin profile," then the measure of my keyword density is the number of times the words â€Å"linkedin profile† appears in my entire blog post. In general, it is best to come up with keyword density of more than 1.5%; if you can't go higher than 2%, it would be best. Take note, however, that over-stuffing your posts with keywords is a bad thing. This gives a negative signal to Google that you're trying to flood your blog post with the key word, in an attempt to rank for it, instead of really providing information that shows value to the reader. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Step 6: SEO title Your SEO title is something that you want to pay particular attention to, mainly because your headline is a key make or break factor that determines whether or not a reader clicks through to your article. Now, this is where it gets a little bit tricky. It's tricky because marketers and bloggers like you have to come up with SEO titles that are both human friendly, which means it intrigues, persuades, and excites, but it also has to be easy enough for search engines to understand it at a glance. Fortunately, Yoast makes this extremely easy for us. Just follow the green button! Kidding. Recommended Reading: Here Are the 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% Step 7: Length of Page Title The next step that we have to take is to make sure that your page title isn't too Long. It's important for you to pay close attention to the length of the page title, since you wouldn't want your title to cut off mid way like so: Step 8: Focus Keyword Appears in URL Next, you have to make sure that the focus keyword that you've selected earlier is included in the URL. In other words, make sure that your focus keyword is included your slug as we've mentioned in step 2. This might actually get a little confusing, since we just covered the topic of effect and objective, but if you get your objective right, it’s a piece of cake. For example, if I were to do a blog post about tennis balls, and the main objective is tennis balls, why wouldn’t you place the words tennis balls in your URL? Chances are, you would. Step 9: First Paragraph of Copy Search engines tend to prioritize the words that you place in front of your copy, as opposed to the words at the back. More specifically, by placing your focus keyword in the first paragraph of your content, you’re telling Google â€Å"Hey! This keyword has been repeated in the page title, the URL, as well as the first paragraph!† What does that tell you? It tells you that the keyword is something that Google should pay extra attention to. For example, if I were to do a post on blogging, but I only mention the keyword â€Å"blogging† at last paragraph of my blog post, how relevant do you think my article is? Well, search engines work in roughly the same way as well. Recommended Reading: How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist Step 10: Meta Description Although the meta description has been widely debated by SEOs whether it is a ranking factor, it is generally agreed that they are relevant for driving human interaction with a site. This is because when a searcher searches for information about a particular topic or question on Google, the queries come back to him/her looking like this: The shaded portion is where the meta description is located. Can you see why it is still considered important, even though most SEOs think that it’s not considered a ranking factor? Think of your meta description as an elevator pitch of sorts. Its job is to condense the information in the post into either a question or a sentence, to attract the attention of the reader, and convince them to click  through. The important points that you must have in your meta description are: A value proposition of the article Clear, concise summary of the article Create points of intrigue about your article, so that the prospective reader is incentivised to click through Make sure that your keyword is also included in the Meta Description. You don’t need to place your keyword at the front of your Meta Description. Step 11: Single Instance of Keyword This might come as a shock to you, but when I first started out in SEO, I initially thought that the way to rank for keywords on Google was to create a ton of content around the same keyword! Boy, was I an idiot. But, now that I think about it, it makes perfect sense why I would think this way. It’s because most gurus online didn’t explain it clearly, or didn’t bother to explain it at all. When they say â€Å"create more content around your keyword†, it doesn’t mean create more content that are around the same keyword. Instead, what you should do is to create content around related keywords to your main keywords. Create content around related keywords to your main keywords.For example, in my LinkedIn profile writing article, my main keyword is obviously on LinkedIn profiles, but the topic is about LinkedIn in general. If I want to â€Å"create content around the same keyword,† what I should instead do is to find related keywords around the general topic â€Å"LinkedIn†, and find other keywords that are related to it. In this case, I can create come up with keywords such as: LinkedIn Publishing LinkedIn Sales Emails LInkedin Groups You get the point. When you create related content around a certain set of keywords (or keyword groups), you are in fact re-emphasising to search engine that your blog and website is about those particular group of keywords. Just don’t make the same mistake I did by using the same keyword over and over again- that’s suicide! Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Before We Proceed to the Human Side ... Whew! We just covered what it takes to write for search engines. That’s a lot to digest (I know, my content gets comments like that all the time), but it’s information worthy to know. But, since this post is also about writing for humans, let’s cover that in the next section. What About Human Readers? Obviously, since this post is about search engines and human readers, we can’t continue without defining what human reading is. For those of you who are experienced bloggers (as I know you are, because you use :P), you’ll know that YOAST provides another section that helps you to analyse your post, and see if it scores well in the human’s eye too. This section is called the Readability Section. Again, access your Yoast Analyzer in your Edit Posts page, then click on Readability. You should see the Analyzer display a completely different set of information on your post. Again, the colors green, orange and red mean the same thing as I’ve mentioned above. Understanding the Different Factors that Make Up Human-Friendly Words In the next section of our post, we're going to take a look at the different factors that give us an understanding of how to write persuasively toward human readers. But before we proceed, let's take a look at the objectives of writing for humans: We want readers to subscribe We want to persuade readers to take a specific action Readers of our content have to be convinced that the content has value They have to find that the information on the blog post is easy to consume Now that we've defined the objectives of writing for humans, let's see what Yoast gives us. Step 1: Subheadings Do you like to read chunks of messages that are lumped together? I didn’t think so. That’s where subheadings come in handy. Subheadings are headings other than the H1 tag in your blog post: Generally, you’d want to make sure that you follow these steps when you write content on your blog: Have a subheading every 300 words Include your focus keyword in your subheadings - this keeps things on track for the reader too Include only 1 H1 in your content Step 2: Write Sentences No More Than 20 Words Long This should be a no-brainer too. Generally speaking, when you write sentences that are short and concise, it's easier to read your content. Step 3: The Reading Test Recently, I started seeing plenty of bloggers and writers trying too hard to write like the â€Å"big boys†, where they staff a ton of technical jargon and hard to understand sentences into their posts. While it's important to show that you know your stuff, it can hurt readability in the Long run, and lose you more readers than you would otherwise. For example, this post could have been explained using terms like canonical keywords, technical on-audits, and so on, but I deliberately chose to right in a simple way. But why? Shouldn't we write to impress? No. You should instead write to achieve your blogging goals, which most of the time means getting new subscribers to your website. Think about it this way. How are you supposed to convince new visitors on your site, sign up for your newsletter when they don't have a clue what you're talking about? For that reason, I always make it a point to  write in a way that even a high school kid will be able to understand. As a rule of thumb, you should always assume the majority of your readers are total beginners. In fact, Copyblogger did a case study, and they found out the number of beginners visiting their site was a staggering 80%, while advanced users were at 20%. How much traffic did you just lose? In fact, total beginners are the people who are trying to search for information the most, and the most desperate for a solution. If you can put across a concept or technique easily, in a way that is able to relate to that pain point, why won't they subscribe to you? Recommended Reading: How to Build New Marketing Skills in 11 Simple Steps (Backed By Science) Step 4: Paragraph Length With the attention span of a reader significantly reducing, it becomes harder and harder for marketers and content creators to maintain the level of attention to the words that we are saying. This means that any small mistake with the formatting of your content will turn off your readers, and significantly increase your bounce rate. And when it comes to keeping the attention of your readers, one of the most important aspects of overall readability of your content is the length of your paragraphs. Why is it so important to have paragraphs done right? Because the length of your paragraph creates an overall look and feel of your content. Which would you rather choose to read? Chances are, you’d choose the one on the right. Tip: For best results, keep your lengths to 20 words per sentence and no more than three sentences per paragraph. Step 5: Transition Words/Phrases Transition words are words that help to guide readers along your content. They make reading your content easier, in short. When you write blog posts, especially blog posts that are actionable in nature, you’d want to use words like these: Step 6: Passive Voice If you take away one piece of advice today from this post, and it'd be to  never write in a passive voice. I say this again. Never write in a passive voice. But, what exactly is passive voice? I'll give you an example. Say for example we are writing a simple sentence describing an elephant in a forest. Can you guess which voice is passive, and which is not? â€Å"The elephant went through the forest and came out a teddy bear† Versus: â€Å"An elephant is the best companion that you can have when you go to the forest, because it’ll become a teddy bear† The first one is the passive voice. Passive voice makes your content dull, monotonous, and irritating to read, because the reader is not a part of the action. For example, Ramit Sethi, one of the world’s top bloggers, uses a ton of active voice in his content. This keeps his content engaging, and is the main reason why readers read to the last sentence. Why should you never write in passive voice?Four Additional Tips So†¦ the key idea is to follow whatever Yoast tells us, and we’ll be alright, right? Well, not quite. You see, much as Yoast is a great plugin, it can only do so much by analyzing our text. The truth is, there are many other ways that you can improve your content, so that both search engines and your readers will love it. Since there are an endless number of ways that you can go about doing it (maybe I should come up with a blog post about it in the future), I’ll just list down four simple steps in this post that you can take additionally to improve your content.

Venture capital( Researching Contemporary Management Issues),business Essay

Venture capital( Researching Contemporary Management Issues),business - Essay Example The learning shows that near exists immense heterogeneity in finance specialism. Finance size, proxy for VCs' threat hatred, and proxies for the risk connected with the excess returns of the fund all have unenthusiastic effects on specialization. It mainly constitutes two events differentiating VCs’ focused aptitude from their universal talent. I locate that it is VCs’ particular talent that actually matters in shaping interest. There is also verification demonstrating a constructive connection connecting specialty and fund presentation. Additionally, particular ability and common ability are both absolutely interrelated to concert. The many of the researches do not advance inspect how particular VC finances are. Certainly, little study in business has tried to calculate the specialty patterns of VC funds by means of real asset data or to expand a prescribed replica elucidating the occupation choice of scheme capitalists. In this learning, it is demonstrated that a huge number of US project resources are not specific. There survive immense heterogeneity in finance area. Some are barely paying awareness, some are more comprehensive, and others are well expanding over dissimilar industries, phase, or geographic regions. Additionally, significant the area preferences of business enterprise capitalist can assist entrepreneurs aim the accurate finance while looking for VC funding. Introduction: â€Å"Venture capital is a huge amount of money provided by the investors to a company in exchange of equities or shares† (Venture Capital, 2011). Venture Capital is a form of "risk capital". Venture capital raises their funds from several sources. Most UK venture capital firms raise their funds for investment from external sources, mainly institutional investors, such as pension funds and insurance companies. The major factors that are considered by a venture capitalist before investment are: 1. Quality of management team 2. Size of the company’s market 3. Proprietary, uniqueness or brand strength of the company’s product 4. Return on investment and companies’ potential for growth. Aims of the study: The main aim of this research is to examine the scope, working and limitations of ‘venture capital’. Objectives: The main objectives of the study are: 1. To assess the fund allotment of venture capital 2. To evaluate the viability of the long term relationship 3. To examine the degree of risk involved in investment 4. To evaluate the possibility of active participation of venture capital in management 5. To evaluate the problems faced by the venture capitalist Methodology: The purpose of research methodology is to describe the method of conduction of the study. Redman and Mory define research as a â€Å"systematized effort to gain new knowledge† (Research Methodology: an Introduction, 2011). The primary and secondary research helps in its way to analyse the working and success of venture capital . â€Å"Secondary research occurs when a project requires a summary or collection of existing data† (Secondary Research, n.d). â€Å"Primary research involves getting original data directly about the product and the market. Primary research data is data that did not exist before† (Market research - primary research, 2010). To analyze the working and to assess the limitations of venture capital, a strict analysis of primary and secondary data are necessary. The methods like surveys, questionnaires and interviews are the part of primary research. â€Å"

Evaluating the Wheel of Retailing Essay Example | Topics and Well Written Essays - 500 words

Evaluating the Wheel of Retailing - Essay Example With the passage of time, the business develops and the outlet gains a good reputation and has a high price with high-profit margins. This is done by competing with the giants of the field by producing good quality and economic rates. After this, the business or the outlet of the business or the corporation itself becomes a highly famous name in the field and enjoys the highly respectable reputation. A new and fairly small business comes in competition with it and undergoes the same process. The wheel hence keeps rotating (Peckham, J. O. 1981). A very interesting example for the sake of studying and observing the concept of the wheel of retailing is a business located in Pennsylvania at frank ford avenue known as the Pizza Brain. The tactic applied by the owner and the founder of the business was that he started introducing the pizza, which is one of the most consumed fast foods all over the united stated, in fact, all over the world, at an economical price as compared to the others. This business was very tough to run because everyone knows the existence of other pizza chains in the country and how they are famous in terms of their quality. The founder of the Pizza Brain introduced a unique taste of the pizza with an affordable price. After that, the reputation, which was very low at the beginning started to rise and with the passage of time, it rose to an extent that it started generating its regular customers. Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a k ind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.  

Jessica Swindle Essay Example for Free

Jessica Swindle Essay In this time and age, a lot of people are struggling for their lives. We can never deny the fact how tough it is to deal with the circumstances that come along our way and it is imperative for us to weigh our capabilities in order to make our best and live our lives to the best of our abilities. As Merwin epitomized his thoughts on his â€Å"Eskimo Poem†, he freely exemplify the perception of what it entails to live in this world and at the same time possess the grip to what is in store for you in the future. At the beginning of the poem, the tender emotion shoot in as one wonders what life could bring each and every single of his life. But along the way, to some extent there is bit scepticism as the challenges hinders the happiness of a person. â€Å"But I am leaving the shore in my skin boat, it came to me that I was in danger and now the small troubles look big† (Mervin), during the moments that we feel we are alone with our predicament and that we can no longer bear the confrontation of life we tend to look for another way wherein we can build our lives again. Indeed, as the poem utters â€Å"and the ache that comes from the things I have to do every day big† (Merwin), it only means one thing, and that is to find alternative measures to make our lives better. In this regard, it was thoroughly elucidated how trials expands and it is only our hope that can uplift our spirit. â€Å"But only one thing is great only one, this in the hut by the path to see the day coming out of its mother and the light filling the world† (Merwin), positively, at the end of the day there is always a light that will shed our fears and will shelter our minds and hearts. Like the poem, we should find contentment with our lives even if it will take to some place and to different level of maturity. Acceptance of dare could be a proliferating factor in order for us to be great in the paths that we are taking.

Essays --

Human beings have to made decisions right from childhood stage but the complexity of the decisions to be made or the circumstances preceding a decision vary from simple personal decisions to being in a group making corporate decisions. Individual Decision Making involves arriving at the decision at a personal level without involving external persons or making the decision regardless of an external or group's view point. This is the common method of making decisions and it has been observed to be effective when input from external parties is not necessary or in circumstances when a person might find themselves in need of immediate decision in order to tackle a particular situation. For example a person who is driving a car needs to make decisions about what action to take as he drives along the road with regards to following the driving laws and how to respond to actions by other road users. In this situation, an individual utilizes the intuitive decision making process (Cottrell, 2 009) which is based on the experience that he has gone through. According to Buchanan and Huczynski (2013), an individual’s quality of decisions can be influenced by how they perceive the surrounding circumstances in a given situation. This process falls in the â€Å"rational decision-making model† whereby an individual rationalizes and makes a decision based on the rational circumstances. For example a manager might be required to make a decision on whether to punish or pardon an employee who has made an error but his decision is based on the circumstances surrounding the event. If two managers were to independently evaluate the situation, one person might decide to punish while another might decide to pardon because it will depend on the personal interpre... ...decisions than can be arrived at and their consequences. An example of how this decision making process can be used is when a jury is unable to make a common decision mostly due to group polarization, one of the jurors can play the devil’s advocate by presenting an argument from the ‘other’ perspective opposite to what he rest of the group are focusing on in order to help them to make a decision. According to Berniker and McNabb (2006) the dialectical inquiry method can also be used by a group to help them make a decision. In this methodology, two alternatives are presented to the group for evaluation and they are discussed and then the group evaluates the two options and chooses whether to pick one of the options or to combine the two and use that as the final solution to the debate. This decision making process closely mirrors the devil’s advocacy method.

Photosynthesis Essay

Photosynthesis Essay During the Light Dependent Reactions, activity occurs within the thylakoids of the chloroplast. NADP+ accepts two high energy electrons and an H+ ion and then converts into NADPH. This process ultimately traps some of the sunlight in chemical form. Then, NADPH is able to carry the energy it absorbs to the rest of the cell. The reaction produces O2 gas and converts ADP to ATP and NADP+ to NADPH. First, pigments in Photosystem II absorb light, which is then absorbed by electrons, which are then passed along the Electron Transport Chain.Chlorophyll loses an electron, but interestingly, those missing electrons are replaced through enzymes in the thylakoid membrane, which divide H20. Secondly, electrons move through the Electron Transport Chain from PII to PI and an H+ ion moves from the stroma to the inner thylakoid space. Thirdly, pigments from PI use energy from light to reenergize electrons; NADP+ picks them up along with H+ ions in the outer surface of the thylak oid, making NADPH.Next, as the electrons pass from chlorophyll to NADP+, more H+ ions are being pumped through the membrane to the inside of the thylakoid, which accounts for the inside being positive and the outside being negative. Lastly, ATP synthase, which spans the membrane, allows the H+ ions to go through it. As they go through, the synthase spins and rotates and binds an ADP to a phosphate group, producing ATP. Specifically, the Light Reactions can either follow a noncyclic electron pathway or a cyclic electron pathway.During the noncyclic electron pathway, PII absorbs solar energy, which is passed along pigments until it is concentrated in a particular pair of chlorophyll a molecules, called the reaction center. Here, the electrons become very energized that they escape and go to electron acceptor molecules. The electron acceptor sends electrons down the ETC and ATP production occurs when they flow their gradient in ATP synthase. PI absorbs solar energy, but the electrons a re captured by different electron acceptors, which pass electrons to NADP+.Each one accepts two electrons and an H+ to become NADPH. The cyclic electron pathway is the same as the noncyclic pathway, where ATP production occurs; however instead of electrons moving to NADP+, they return to PSI, which how it receives replacement electrons. This is why it is called a cyclic pathway; ATP production occurs but not NADPH production. The Light Independent Reactions, also known as the Calvin Cycle and or the â€Å"dark cycle†, ATP and NADPH produce high energy sugars.To begin the cycle, six CO2 molecules enter from the atmosphere and combine with six 5-carbon molecules to form twelve 3-carbon molecules. Next, these are converted into higher energy forms using ATP and high energy electrons from NADPH. Lastly, two of the twelve 3-carbon molecules are removed from the cycle, used by the plant for metabolism and growth; the remaining ten are converted back into six 5-carbon molecules, whi ch ultimately begin the next cycle.The Calvin Cycle has three in depth parts: C02 fixation, C02 reduction, and RuBP regeneration. During C02 fixation, C02 from the atmosphere is attached to RuBP, which is a 5 carbon molecule, which splits into two 3 carbon molecules. RuBP carboxylase is the enzyme that speeds up this reaction. Secondly, both of the 3PG molecules formed undergoes reduction to G3P: ATP and NADPH are used as energy to fuel this reduction where carbon dioxide reduces to a carbohydrate (R-CO2 to R-CH20).Lastly, the Calvin Cycle has to cycle three times for one G3P to exit. This occurs because five molecules of G3P are used to reform three RuBP molecules. Glyceraldehyde -3-phosphate, G3P, produced from this cycle is an ultimate carbohydrate used for nutrition for most living things on Earth. Glucose phosphate is an organic molecule that results from G3P metabolism. Glucose is essential to plants and animals to be able to produce ATP for energy purposes. Glucose phosphate is also the starting point for the synthesis of starch and cellulose.

The Lake of Isle of Innisfree

â€Å"The Lake Of Isle Of Innisfree† is about a person who wants to have a different life in â€Å"Innisfree† and to relax in his life before. The first stanza is telling the readers that the main character wants to be free and leaves the annoying things behind his head and be free. The first sentence starts with â€Å"I will arise and go now, and go to Innisfree. † It’s showing the readers that he is keen to go to Innisfree and is determined to go away. The next sentence â€Å"small cabin† is showing that his life is easy and doesn’t need luxury or any other dear things. The two last sentences in the stanza are showing how fun he will live in Innisfree. Bean Rows†, â€Å"honey bee†, and â€Å"bee-loud glade. † All show that he will have peace here and live the way he wants here. This stanza shows just how determined he wants to go to Innisfree, how peaceful he will be here, and how relaxed he will be here. The next stanza shows how the main character will live in Innisfree, and is comparing to the life before he was in Innisfree. The second stanza starts with â€Å"And I shall have some peace there for peace comes dropping slow. † It’s using a metaphor saying that his life is easy and simple. Showing that the life in Innisfree is peaceful and quiet.The next sentence â€Å"cricket sings† tells the readers that it isn’t noisy in Innisfree, it’s quiet, peaceful and a natural sound. â€Å"Purple glow. † In the third sentence is showing the readers that Innisfree view is also beautiful in its view not just sound. The last sentence of the stanza is showing the difference between Innisfree’s views of night and day. This stanza is shows just how beautiful Innisfree is between night and day it’s also comparing between the views of his life before. The last stanza is like the first stanza, the main character is determined to go to Innisfree.It starts wit h â€Å"I will arise and go now, for always night and day. † Means that the main character doesn’t care how tired how far it will be to Innisfree he won’t care. He just wants to go there. The next 3 sentences are all comparing to the life before he was. This stanza is comparing how he lived before and now. It’s also comparing to how determined he is to go to Innisfree. This poem is about a person who has a bored life before and wants to have a new life in Innisfree. The story’s main idea is to relax and have a simple life. It’s also means that money isn’t everything.

Introducing Phrasal Verbs to ESL Students

Introducing Phrasal Verbs to ESL Students Getting students to come to terms with phrasal verbs is a constant challenge. The fact of the matter is that phrasal verbs are just rather difficult to learn. Learning phrasal verbs out of the dictionary can help, but students really need to read and hear phrasal verbs in context for them to be able to truly understand the correct usage of phrasal verbs. This lesson takes a two-pronged approach to helping student learn phrasal verbs. It begins with a reading comprehension which can also serve to introduce some interesting student stories for discussion. This comprehension is peppered with phrasal verbs which can then be discussed as a class. The second part of the lesson includes a brainstorming session for students to create lists of phrasal verbs to share with one another. Once students have become familiar with phrasal verbs, you can refer them to these resources to continue their learning. This phrasal verbs reference list will get students started with short definitions of approximately 100 of the most common phrasal verbs. This guide in how to study phrasal verbs will help them develop a strategy to understand and learn phrasal verbs. Aim: Improve phrasal verb vocabulary Activity: Reading comprehension followed by brainstorming session and discussion Level: Intermediate to upper intermediate Outline: Have the students read the short story full of phrasal verbs.Ask them some general comprehension questions about the text. Once they have read the text, ask them to tell a story of their own from their youth.Now that you have discussed the text, ask the students to find the phrasal verbs from the list which occur in the reading selection. Once the students have found these phrasal verbs, ask the students to provide synonyms for the phrasal verbs.Tell the students a little bit about what you have done that teaching day:Example: I got up at seven this morning. After I had breakfast, I put together tonights lesson plan and came to school. I got into the bus at X square and got off at Y square...Ask students which of the verbs you used were phrasal verbs and ask them to repeat those verbs. At this point, you might want to ask them if they have ever taken a look under the heading get in a dictionary. Ask them what they discovered.Explain that phrasal verbs are very important in English - especially for native speakers of the language. You can point out that it might not be important for them to be able to use a lot of phrasal verbs if they use their English with other non-native speakers. However, it is important that they have a passive knowledge of phrasal verbs, as they will need to understand more and more phrasal verbs as they become used to reading, listening, seeing and exploring authentic materials in English. Obviously, if they are going to use their English with native speakers, they will really need to buckle down and get used to using and understanding phrasal verbs. Write a list of common verbs that combine with prepositions to make phrasal verbs. I would suggest the following list:TakeGetMakePutBringTurnBeCarryDivide students into small groups of 3-4 each, ask students to choose three of the verbs from the list and then brainstorm to come up with as many phrasal verbs using each of the three verbs that they can. They should also write example sentences for each of the phrasal verbs.As a class, ask students to take notes while you write the phrasal verbs down that each group provides. You should then give a spoken example or two for each of the phrasal verbs so that students can understand the phrasal verbs from the context of what you are saying.Once you have provided the students with examples, ask the students to read their own examples and check to make sure that they have used the phrasal verbs correctly. NOTE: Dont introduce the idea of separable and inseparable phrasal verbs at this point. The students will already be dealing with almost too much new information. Save that for a future lesson! Adventures Growing Up I was brought up in a small town in the countryside. Growing up in the countryside offered lots of advantages for young people. The only problem was that we often got into trouble as we made up stories that we acted out around town. I can remember one adventure in particular: One day as we were coming back from school, we came up with the brilliant idea to make out that we were pirates looking for treasure. My best friend Tom said that he made out an enemy ship in the distance. We all ran for cover and picked up a number of rocks to use for ammunition against the ship as we got ready to put together our plan of action. We were ready to set off on our attack, we slowly went along the path until we were face to face with our enemy - the postmans truck! The postman was dropping off a package at Mrs. Browns house, so we got into his truck. At that point, we really didnt have any idea about what we were going to do next. The radio was playing so we turned down the volume to discuss what w e would do next. Jack was all for switching on the motor and getting away with the stolen mail! Of course, we were just children, but the idea of actually making off with a truck was too much for us to believe. We all broke out in nervous laughter at the thought of us driving down the road in this stolen Postal Truck. Luckily for us, the postman came running towards us shouting, What are you kids up to?!. Of course, we all got out of that truck as quickly as we could and took off down the road. Phrasal Verbs to make outto make off withto drop offto set offto get out ofto get intoto get readyto be up toto take offto grow upto make upto set offto turn downto get intoto bring upto break out There are at least 7 other phrasal verbs in the text. Can you find them?

Compel, Impel, and Propel

Compel, Impel, and Propel Compel, Impel, and Propel Compel, Impel, and Propel By Maeve Maddox A reader asks, Would you explain the differences among compel, impel, and propel. Here is an instance that I read:â€Å"†¦I find myself returning again and again to the question of what compels us - what propels us - to record our impressions of the present moment in all their fragile subjectivity.† The pel in compel, impel, and propel derives from the Latin verb pellere, â€Å"to drive,† as in the way one drives sheep, forcing them to go in a certain direction. compel: transitive verb. To urge irresistibly, oblige, force. â€Å"The police compelled the motorist to stop.† impel: transitive verb. To drive, force, or constrain a person to some action by acting upon her mind or feelings; to urge on, incite. In a literal sense, impel means to cause something to move onward. An engine, for example, impels a vehicle. propel: transitive verb. To drive away or out. to drive or push forwards, onwards, or in a specified direction; to cause to move along. Figuratively, propel means â€Å"to encourage or promote an enterprise or activity.† One can â€Å"propel a person† in the sense of urging or spurring him on. In the example provided by the readerwhat compels uswhat propels usto record our impressions, both compel and propel convey the idea of being driven to do something. Compel conveys the idea that the person is being forced to do it; propel shows that the person is encouraged to do it by the same â€Å"what† that forces him to do it. Three other pellere verbs in English are: dispel: to drive asunder, scatter expel: to drive out repel: to push or thrust away Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:How to Structure A Story: The Eight-Point ArcDisappointed + PrepositionThe Two Sounds of G

Why Quants Dont know Everything Research Paper Example | Topics and Well Written Essays - 750 words

Why Quants Dont know Everything - Research Paper Example According to Felix Salmon, for any discipline or industry, the rise of quants happens in four stages: Pre-disruption – Any industry is ripe for quantitative analysis wherever there may be huge amounts of data that has never been mined. There is untapped potential and realizations in the data, and what it may tell us. This prospect for quantification qualifies an industry to be in a pre-disruption stage. Disruption – After the industry has been identified for quantification, the next step is to collect and collate all the data available and start analyzing the data. This is where the algorithms start to take over. For example, the moment you start to receive targeted and personalized offers for credit cards and other financial services, solely based on computations, according to your finances and credit worthiness, instead of a relationship with your bank. This is a common phenomenon which leaves most of us wondering â€Å"How do the banks get my number and why do they think I will need a credit card, or a personal loan?† etc. Overshoot – This is when people stop thinking like people and start thinking like machines. Analytics spend hours doing calculations, forming algorithms and come up with readable, identifiable data sheets or metrics charts which can be further processed in the synthesis phase. Synthesis – It is the practice of marrying quantitative insights with old-fashioned subjective experience. Once you have the quantified data for the relevant industry, analytics would do brainstorming based on their experience with consumers as to how the stats could be applied to which consumer group and how the consumers can be identifies as prospective users of upcoming products. b) There are many industries which are not yet quantified and given a chance they can flourish with the right analysis. One of the industries which will be ripe for the next breakthrough